Conjoint Measurement Part II: Iconic Rhetoric

[PiP]
-applying conjoint measurement to the ancient noble art of rhetoric; term used in the spirit of Robert Pirsig’s thesis (as opposed to its current-modern pejorative usage), and as also by Yuri Lotman.
-to show how overly-convoluted construction (ie poor/weak conjoint structures) of ‘shallow rhetoric’ reduces it to deservedly its current maligned status.
(to highlight with certain misapplications of structures from The Odyssey)

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